#GOOGLE TRENDS COMPARE KEYWORDS HOW TO#

You can get more detailed information about how Google Trends works or read on to jump right into understanding how to conduct your own keyword research. While they may look less popular, they represent topics that are consistently searched for year-over-year and won’t bring unwanted drops. Often, the most practical and long-term decision is to focus on those with stable growth or steady positions. Keep in mind, that keywords hitting close to or at the 100 level matter. The higher the number the more searches occurring that are using that keyword. A value of 100 is going to represent the peak popularity of the topic you have searched for. In Google Trends 0 will indicate that there isn’t enough search data for proper analysis, which likely means little to no one is searching for it. At this point, it is important to keep in mind that it doesn’t tell you the actual search volume, but a number from 0 to 100. When you search for a certain query, it will provide you with the graph.

#GOOGLE TRENDS COMPARE KEYWORDS PROFESSIONAL#

The good news is that you don’t have to be an SEO professional to use Google Trends. It’s free, up-to-date, and, beyond any doubt, relevant. With this instrument, you can monitor the nature of search behavior, compare the search volumes of different queries, use historical data to see the longevity of any topic, and be able to predict it.

#GOOGLE TRENDS COMPARE KEYWORDS FREE#

Google Trends is a free tool to analyze the popularity of any search term or topic. Where? On your website, of course! Otherwise, what’s the point in creating a valuable piece of content or an informative landing page that no one reads. In fact, it’s much easier to know exactly what people are searching for in order to provide them with the most relevant answer. But leveraging keywords is one of the most useful and accessible avenues to start with. We highly recommend reading the Definitive Guide on Keyword Research by Backlinko for in-depth information. There are several factors that you’ll eventually need to tackle to develop an effective SEO strategy. They matter to your customers, who are seeking out information, and they matter to search engines, which try to identify the best information to present to users. You must be aware that the words that you’re using in your titles, meta descriptions, and in all your content matter. Keywords are a crucial piece of this if you aim to get relevant traffic to your website. The user types in specific questions or requests and the algorithm matches them with the most relevant results possible. There is no mystery about how search engines work. While it’s not your typical research tool, it still provides you with useful insights regarding both seasonal and general trends that can be used for ads and copy for your website. Now, identifying these keywords doesn’t have to be a complicated or expensive process. All the building blocks of effective search engine optimization (SEO). Knowing them upfront allows you to answer questions, have the right information available and gain insight into how your competition is performing. Google Trends data is adjusted, so the term may be used in that region, but it’s more popular in other regions.Understanding what your audience is searching for is key to anticipating your customer’s needs and increasing sales both online and offline. If a region on the map isn’t highlighted, it doesn’t mean there's no interest.

In the Regional interest section, click the United States on the map.

Currently, Google Trends only provides metros for some countries. Metros are geographical areas that generally correspond to metropolitan areas. To the right of the map, you also see a list of regions or cities ranked according to the term’s popularity. Hover over a region to get more details on search volume in a region. Search term popularity is relative to the total number of Google searches performed at a specific time, in a specific location. The color intensity represents the percentage of searches for the leading search term in a particular region. If you compare search terms, you see a map of the world shaded according to the term’s popularity. Darker shades indicate where your term has a higher probability of being searched. When you search for a term in Google Trends, you see a map showing areas where your term is popular.

Google trends compare keywords